Providing Best Services in Huntsville & Madison, AL
Follow us on Social.
1. Personal information we collect
When you visit our website, some information about your device and your visit is collected automatically: your browser and device type, your IP address, the pages you view, the website or search that referred you, and how you interact with the pages. We refer to this automatically collected information as “Device Information.” Most of it is collected by the analytics and advertising tools listed in 1.1.
If you arrive by clicking one of our ads, the ad campaign details in the web address (UTM parameters and the Google click ID) are kept in your browser for that visit, and are sent to us with an estimate request if you submit one.
1.1 Technologies Used for Data Collection
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org/.
- “Log files” Track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the website.
Our website loads Google Tag Manager, which in turn loads some of the tools below; others are loaded directly. Each tool is operated by the company named, receives information about your visit directly from your browser, and may set cookies:
- Google Analytics, to measure how visitors use the website.
- Google Ads, to measure which ads lead to visits, to calls from the phone links on our pages, and to estimate requests, and to show our ads to people who have visited the website.
- Meta (Facebook) pixels, which record the pages you view so that we can measure and target our ads on Meta’s platforms.
- Microsoft Clarity, which records how you use our pages, including clicks, scrolling and mouse movement, as session recordings and heatmaps.
- Ahrefs Web Analytics, to measure visits to the website.
When you request an estimate with the form on our website, we collect the information you enter: your first and last name, email address, phone number, the service you are interested in, your project details, and any estimate requirements you add. We refer to this information as “Estimate Request Information.” We do not take payments on this website, and we do not collect billing addresses, shipping addresses or payment card details through it.
With your estimate request we also receive: whether you checked the text message consent box for updates about your estimate and appointments (see 3.1); the address of the page you sent it from; the ad campaign details described in section 1, if any; a random identifier that stops the same request being recorded twice; and two signals we use to screen out automated spam, namely the contents of two form fields that are hidden from people and how long the form was open before it was sent.
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Estimate Request Information.
2. How we use your personal information
We use the Estimate Request Information that we collect to:
- Fulfill any inquiries or bookings made through White Shovel Landscapes (including arranging for services and providing you with confirmations).
- Communicate with you;
- Screen estimate requests for spam and fraud.
- Provide you with information or advertising related to our services, in line with the preferences you’ve shared.
We use the Device Information that we collect to:
- Improve and optimize our website (for example, by generating analytics about how our visitors browse and interact with White Shovel Landscapes and assessing the success of our marketing campaigns).
3. Sharing your personal information
We share your Personal Information with third parties to help us use your information as described above. For example:
We use Google Analytics to understand how our visitors use White Shovel Landscapes. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or protect our rights.
This sharing, including website analytics, never includes phone numbers or SMS opt-in consent; see 3.1 SMS/Text Messaging.
3.1 SMS/Text Messaging
If you give us your mobile phone number and choose to receive text messages from White Shovel Landscapes, for example with the SMS consent checkbox on our estimate request form, we collect your phone number, your consent choice (whether you agreed to receive text updates about your estimate and appointments), and your interactions with our messages, such as replies and STOP or HELP requests.
We use this information only to send the text messages you agreed to receive: updates about your estimate and appointments. Consent to receive text messages is not a condition of purchase.
Phone numbers and SMS opt-in consent are never shared with or sold to third parties or affiliates for their marketing purposes. The sharing described in section 3, such as website analytics, does not include your phone number or your SMS consent. We share them only with the service providers that deliver our text messages, and only so those messages can be delivered.
You can opt out of text messages at any time by replying STOP. For help, reply HELP or contact us at info@whiteshovel.com or 256-612-4439.
4. Do not track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
5. Your rights
You can ask us to access, correct, update or delete the personal information we hold about you. To do so, contact us using the details below.
6. Data retention
When you place an inquiry or book a service through White Shovel Landscapes, we will maintain your Estimate Request Information for our records unless and until you ask us to delete this information.
7. Changes
We may update this privacy policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
8. Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@whiteshovel.com or by mail at:
White Shovel Landscapes, Madison, Alabama
Serving Morgan, Madison, and Limestone Counties
Transforming Huntsville & Madison yards since 2011 with expert landscape design, garden makeovers, mulching, and top-quality installations.
